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Ahrefs

Even my own role has changed radically. As Director of Content Marketing at Ahrefs, I do a lot less writing than I used to, and a lot more building of systems that do the work for [...]

Here’s me letting my AI assistant code something for me, while I contemplate the AI doomsday scenarios. But debating the impact of AI on our jobs only gets you so far. A better use of your [...]

AFFILIATE MARKETING

Work In My Pajamas

Book 9: Facing the Beast – Waking Up in a World Gone Sideways

Last Updated on July 11, 2025 by Work In My Pajamas Alright, buckle up—because Book #9 of my 100-book challenge took a sharp turn into deeply thought-provoking territory. Facing the Beast by Naomi Wolf isn’t just [...]

Book 8: The Heart of the 5 Love Languages – Love, But Make It Fluent

Last Updated on July 11, 2025 by Work In My Pajamas Look, I’ll admit it—I picked up Book #8 of my 100-book challenge thinking it might be a fluffy rehash of relationship clichés with a few [...]

Email Black Ops

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EMAIL MARKETING

Get Response

Traditional email marketing metrics are becoming harder to trust. Open rates are inflated. Clicks are distorted. In fact, our internal data shows 30–40% of email engagement can come from bots, not real recipients. And while we’ve built tools to [...]

Most email campaigns have the same problem: people don’t act immediately. A subscriber opens your email, scans the offer, and thinks, “I’ll check this later.” But by the time they return to their inbox, your message [...]

Digital Doughnut

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Wealth Geometric Cell

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Backlinko

Query Fan-Out: What It Is and How It Affects AI Visibility

Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build answers. [...]

How to Build Topical Authority in the AI Search Era (7 Steps)

You can be a strong brand, publish high-quality content, and still not have topical authority. Just look at Great Jones, a kitchenware company. Their Dutch oven (called The Dutchess) is beautiful, well-reviewed, and featured in industry-leading [...]

Semrush

How to find competitor keywords and close visibility gaps

Find competitor keywords in traditional search, AI search, and web conversations to improve visibility. [...]

AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t. [...]

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