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Author: Leo Kirk

Ahrefs

Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)

But after analyzing 730,000 response pairs, we found something unexpected: AI Mode and AI Overviews reach very similar conclusions (86% semantic similarity) while citing different sources (only 13.7% citation overlap). This matters because it suggests these [...]

Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)

Let’s get into it. We studied two new factors in our research this time around: “YouTube mentions” and “YouTube mention impressions”—using newly available data in Ahrefs Brand Radar. Both correlated more strongly with AI visibility than [...]

AFFILIATE MARKETING

Work In My Pajamas

Book 9: Facing the Beast – Waking Up in a World Gone Sideways
Book 9: Facing the Beast – Waking Up in a World Gone Sideways

Last Updated on July 11, 2025 by Work In My Pajamas Alright, buckle up—because Book #9 of my 100-book challenge took a sharp turn into deeply thought-provoking territory. Facing the Beast by Naomi Wolf isn’t just [...]

Book 8: The Heart of the 5 Love Languages – Love, But Make It Fluent
Book 8: The Heart of the 5 Love Languages – Love, But Make It Fluent

Last Updated on July 11, 2025 by Work In My Pajamas Look, I’ll admit it—I picked up Book #8 of my 100-book challenge thinking it might be a fluffy rehash of relationship clichés with a few [...]

Email Black Ops

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EMAIL MARKETING

Get Response

How to stand out in the Promotions tab with Gmail email annotations 

Black Friday is coming. So is Cyber Monday. And every other ecommerce brand’s “biggest sale of the year.” In just a few weeks, your customers’ Gmail Promotions tabs will transform into a battlefield of competing offers. [...]

Introducing Bot Detection: Measure real human engagement, not bots

Have you ever found yourself looking at an email campaign report, but the numbers didn’t add up? For example, the opens and clicks looked phenomenal, but the conversions and sales didn’t follow? At GetResponse, we’ve experienced [...]

Digital Doughnut

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Wealth Geometric Cell

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Backlinko

How to Build an AI-Ready SEO Team: A Complete Guide
How to Build an AI-Ready SEO Team: A Complete Guide

Modern SEO teams aren’t just optimizing for rankings in traditional search anymore. They’re also optimizing for visibility in AI-powered search and answer engines. And that shift is showing up in job listings. I recently came across [...]

SaaS in AI Search: Who’s Ranking (+ How to Steal Their Spot)
SaaS in AI Search: Who’s Ranking (+ How to Steal Their Spot)

AI chat is the number one source B2B buyers use to shortlist software. Not review sites. Not vendor websites. Not salespeople. AI chat. G2’s 2025 survey of 1,000+ decision makers found that 87% say AI tools [...]

Semrush

Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift
Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift

We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted [...]

AI Mentions: How to Get LLMs to Mention Your Brand
AI Mentions: How to Get LLMs to Mention Your Brand

AI mentions are references to your brand in ChatGPT, Google AI Overviews, etc. Learn why they‘re important. [...]

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