The Sales Funnel is really a methodical marketing procedure where you systematically qualify your prospects and turn them into clients and then refine your clients into hyper-responsive clients. Your client base gets smaller and your bottom line increases as you provide more expensive products to your hyper-responsive clients.

The front-end is the most dynamic facet of the Sales Funnel and the part that needs continuous experimentation. There are literally an endless amount of front-end methods and they are restricted purely by your imagination and resources.

The focus at the front-end is to attract and qualify people who possess an inclination to buy your items further down the Sales Funnel.

Generally, the qualification happens whenever a person opts-in to get something from you. It’s this opt-in stage that turns your every day web surfer right into a lead, given that they’ve just carried out an action indicating that they, at the very least, possess some desire to have what you’ve got.

There are all types of front-end marketing tools:

  • becoming a member of a contact newsletter
  • subscribing to a web blog via RSS or email notifications
  • opting-in together with your name and email to download a complimentary report
  • registering for a totally free on-line service
  • ticking a box to get more information in regards to a product/ topic when subscribing to something

The front-end involves attracting attention and enticing people into the Sales Funnel. But, generally, it’s in the back-end where, in fact, the profits are created. The back-end consists of your more expensive items.

The particular distinction between the front-end and the   back-end is about the kind of customer and the cost paid.

In the back-end, all of your clients have traveled through the front-end, tried your complimentary materials, bought a basic level service or product, and also have experienced substantial value from what you have offered. So much so, that they’re wanting to purchase again from you.

It’s common that only a tiny percent, say one to two percent, of the entire people entering your front-end will end up in the   back-end. That’s ok, because that small group is spending a lot of money. While front-end products and services may cost under $ 100, back-end products are often priced in the hundreds or thousands.

The back-end is the main profit source for business, since it is stable and predictable, and this is the major reason for establishing a back-end to begin with.